The Story Behind Forge & Found
Forge & Found started during a season of life I never expected.
After spending years working hard and building a life around my career and my family, everything changed pretty quickly. In 2026, I suffered a heart attack. Thankfully, I made it through, but it gave me a whole new perspective on life and how quickly things can change.
Not long after that, I found myself facing another unexpected change when I lost the job I had spent years building my career around.
It would have been easy to look at those circumstances as the end of the road.
Instead, I decided to look at them as a chance to build something new.
That’s where Forge & Found came from.
I wanted to create something of my own — a place where I could bring together products I found useful, interesting, practical, or simply fun to have. Something that could grow over time and hopefully become something my family could be proud of.
The name Forge & Found represents that idea.
Forge — because sometimes you have to build something new from what life gives you.
Found — because sometimes the unexpected turns in life lead you to something you never would have found otherwise.
We’re starting small, but we’re building with purpose.
Every order, every customer, and every person who stops by the store means something to us. We’re grateful you’re here, and we hope you find something that’s worth taking home.
Forged for Life. Found for You.
— Keith
Founder, Forge & Found